HELLO Trust London: Initiation!

Report by: Casso Pi, Founder & Chairman

August 23, 2023 marked the founding of HELLO Trust.

Today, January 29, 2026, we are proud to announce the launch of HELLO Trust’s 11th branch globally — and an important milestone in our journey.

The establishment of our London branch represents more than just expansion. It marks HELLO Trust’s first step into the United Kingdom and Europe, opening a new chapter in our mission to empower youth and serve communities on a global scale.

Since day one, HELLO Trust has been driven by two core missions:

1. To provide students with meaningful leadership and management opportunities, empowering confidence, responsibility, and real-world impact.

2. To give back to our communities through tangible contributions to social welfare.

The London branch will focus on education for underprivileged children, closely aligned with the work of our Hong Kong and Shenzhen branches. We look forward to strong cross-regional collaboration as we continue to scale our impact together.

I’m also pleased to share the confirmed core leadership team for the London branch:

Regional Manager (RM): Buck Zhang

Chief Financial Officer (CFO): Marcell Gellért

Director of Events: Zhan Tokhtar

Director of Marketing: Gabriel He

Head of Outreach: Kangmin Kim

Head of Human Resources (HR): Carl Liu

I’m excited to see what the London branch will achieve and grateful to everyone who has supported HELLO Trust’s growth along the way.

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